Have you ever wondered how it is that two not dissimilar businesses can start around the same time, and yet they develop quite differently? They might have started out as 'good'
businesses, but only one goes on to becoming a great business, while the other one either continues to bumble along as a good company, or worse still, eventually becomes one of the many businesses that fail.
Check out this short video on http://www.youtube.com/watch?v=F7D-qTdp76s&feature=youtu.be
Hi, my name is Bill Parr. In addition to running my own successful consulting company, I’ve held senior level positions in a wide range of organisations throughout Australasia and the Pacific Islands across most sectors, and I have served on the Board of a number of global organisations that are based in Switzerland, the United Kingdom and in Asia. I have a history of successful management and leadership of organisations with a total budget of more than US$100 million per annum. I can therefore lay a claim to knowing what I’m talking about and have ‘been there, done that’.
Most SEO companies measure their success by page rankings or increase in traffic to your website. Quite frankly, if you take that sort of information to your bank as part of a loan application, the Manager is more likely than not going to say ‘that’s interesting….so what!’
You see, fundamentally in business, revenue is king and even if your website SEO strategy is generating heaps of new traffic, and improved page rankings, if that is not being converted into cold, hard improvements in your sales revenue, then it really is a matter of ‘so what’.
“One of the main weaknesses of mankind is the average person’s familiarity with the word ‘impossible.’ He knows all the rules that will not work. He knows all the things that cannot be done.”
– Napoleon Hill
Living and working in Indonesia during the early 90's was an eye opener for me. Although I had previously come across poor families 'down the street', I had never previously been confronted with so much poverty until I saw it face to face in South East Asia. I couldn't comprehend how a family could be so destitute and desperate that they would break the legs of one of their children so that he/ she would be able to bring in money for the family by begging on the streets in between cars, pushing themselves along on a skateboard. It was during that time that I had the privilege to be leading a project which was working with poor landless communities in three villages on Lombok, Eastern Indonesia. I came to appreciate the dignity that even poor people hold on to, and to understand that if you give poor people the power to help themselves, they can lift themselves out of poverty.